What are custom Permalinks in Blogger.com?

First of all, what are Permalinks in Blogger.com?

Permalinks are the name and URL of your blog posts on Blogger.com. Normally when you write a blog post on Blogger.com, it’s automatically generated for you based on the title of your blog post. The main reason you want to customise it is to help make your blog posts more readable to your visitors so that they know exactly what your website page is about.

The other reason would be for SEO (search engine optimisation) benefit, which supports your visitors need to be able to read your website easily.

Google’s Blogger.com team describes it as:

“Custom permalinks. When you write a post, Blogger automatically generates a permalink (a URL that links to a blog post) for your post from its title. If you prefer to use a custom permalink, you can do so via the “Permalink” option in the Post Settings box”. – Blogger.com

Permalinks are part of the SEO features in Blogger.com that was released 2012. So to create your own URL for a specific post, simply select “Custom URL”, and enter your new URL in the field below.

Taking the example from the suppport website from Blogger.com. 

If you wrote the post in December of 2015, your new URL will look like this:

www.nameofblog.blogspot.com/2015/12/customURL.html
Where, the bolded area is the portion of the URL that is customizable.
If the custom permalink you entered already exists, Blogger will attempt find a free one for you.
At present, the characters allowed in a custom URL are limited to: a-z, A-Z, 0-1. The only special characters available are underscore, dash, and period.
Here’s an example of this for my website:
When using custom Permalink and thinking about it from an SEO (Search engine optimisation) perspective, you want to make sure that you are:
  • Dashes between words – as search engines read blogs better than if you used underscores. That is have a permalink that looks like “this-is-a-permalink” than “this_is_a_permalink”

Is it worth customising my Permalink for my Blogger.com account?

  • Check if the Automatic Permalink is clear to read and suits your need. If it doesn’t then it’s worth customising your Permalink for your Blogger.com blog post. 
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